Pricing, Collections, and What to Offer

In Module #8 of “The Unstoppable Photographer” program, we delve into the intricacies of pricing your photography services, creating collections, and determining what to offer to your clients. This module equips you with the knowledge and strategies needed to effectively set prices, structure your offerings, and make informed financial decisions for your photography business and its associated running costs.

Financial Disclaimer: Ben Connolly is not licensed to and cannot provide you with financial advice. The information provided in this program is general in nature only and does not constitute personal financial advice. The information has been prepared without taking into account your personal objectives, financial situation or needs. Before acting on any information you should consider the appropriateness of the information having regard to your objectives, financial situation and needs.

Learning Outcome – By the end of Module #8, you’ll have a comprehensive understanding of pricing strategies, service offerings, and financial management in the context of your photography business. You’ll be well-equipped to set competitive and sustainable prices that reflect the value of your work and meet the needs of your clients.

CONTENTS
1. Introduction to Pricing: Understand the crucial role that pricing plays in the success and sustainability of your photography business. Get ready to dive into the world of pricing strategies.
2. Pricing Basics: Explore the fundamental principles of pricing, including simplicity, packages vs collections and hoarily rates. Gain a solid foundation for setting competitive and sustainable prices.
3. The Pricing Equation: Learn the pricing equation, which considers factors like cost, desired profit, and market demand to determine your photography service prices.
4. What to Offer: Discover the key components of your photography offerings, from the types of sessions to the products and services you can provide to your clients.
5. Pricing Cringe Factor: Address common pricing anxieties and insecurities, helping you overcome challenges and confidently set your prices.
6. Services Costings: Dive into the financial aspects of your services, understanding the costs associated with running your photography business and how they impact your pricing decisions.
7. Pricing FAQ’s: Explore frequently asked questions related to pricing, providing clarity on common pricing concerns and challenges.
8. Pricing Psychology: Learn how psychological factors influence pricing perception and consumer behaviour. Discover techniques to position your prices effectively.
9. The Price Structure: Develop a structured approach to your pricing strategy, ensuring that your pricing aligns with your brand, target market, and business goals while employing a good, better, best sequence.
10. Services Collection Examples: Explore real-world examples of photography service collections, providing insights into how to structure and package your offerings.
11. Collection Price Breakdowns: Analyse the pricing breakdown of different photography collections, understanding how each component contributes to the overall package value.
12. À La Carte Services Menu’s: Create à la carte service menus that allow clients to customise their photography experience, adding flexibility to your offerings.
13. Pricing for Travel: Understand how to factor in travel costs and expenses when offering photography services at various locations.