The Business of Photography

Module #11 is the culmination of “The Unstoppable Photographer” program, encompassing all aspects of creating and running a thriving photography business. This comprehensive module empowers you with the knowledge, strategies, and mindset needed to achieve success in the competitive world of photography. You’ll also be connected with a host of trusted industry professionals in differing genres to assist you in your marketing, branding, website and small business development.

Learning Outcome – By the end of Module #11, you’ll have a comprehensive understanding of running a successful photography business. You’ll have developed a winning mindset, honed your branding and marketing strategies, and learned the essential business skills required to thrive in the competitive photography industry that you just don’t learn at school or Tafe. This module serves as the cornerstone of your journey to becoming an unstoppable photographer and a successful business person in photography.

CONTENTS
1. Creating a Winning Mindset: Learn 21 different ways to create a winning mindset geared for success in the photography industry. Understand how a positive and determined attitude can drive your journey.
2. Your Why: Revisit your personal motivations and reasons for pursuing a photography career. Clarify your “why” to stay focused and passionate about your craft.
3. Finding Your Niche: Discover the importance of specialising and finding your unique niche within the vast field of photography.
4. Personal Branding for Yourself: Develop a strong personal brand that reflects your unique style and values as a photographer.
5. Marketing Yourself: Dive into effective marketing strategies tailored to your niche and target audience. Explore digital and traditional marketing methods to promote your photography services.
6. Wedding Expos and Best Practices: Learn how to make the most of wedding expos as a marketing tool. Explore best practices for engaging with potential clients at these events.
7. Social Media Information and Marketing: Leverage the power of social media platforms to showcase your work, connect with your audience, and drive business growth.
8. Cards, Brochures & Other Printed Collateral: Understand the role of printed materials in your marketing efforts and how to design impactful cards, brochures, and promotional collateral.
9. Setting Up a Great Website: Create an impressive online presence with a well-designed website that effectively showcases your portfolio, services, and brand.
10. The Customer Experience and Journey with You: Explore how to provide an exceptional customer experience, from the first inquiry to the final product delivery, ensuring satisfied and loyal clients.
11. Sales: Master the art of salesmanship in the photography industry, from pricing discussions to upselling and closing deals effectively with proven sales systems.
12. Business Set Up: Get practical guidance on setting up and managing the administrative aspects of your photography business with a 6 step guide.
13. Mentoring: To keep the momentum going Ben offers some mentoring options to keep your success going.